I’ve been studying Alex Chaloff’s music videos recently, as they’re incredible examples of live music captures. It’s a testament to his work that even though I’m taking notes on camera angles, lighting, and sound all the way through, I can’t help but get lost in the performances.
Part of breaking down these videos is figuring out how much it might cost to put together a production like this. That’s helpful for me as it puts my rates into context; it’s also helpful for my clients to understand what goes into creating a video at this level.
There’s two parts to the cost of a production; kit fees and labor costs. Kit fees cover the equipment, and labor covers the efforts of everyone involved. $600 is a standard day rate for studios & camera ops here in CO, so I’ll use that for my estimates. As for the kit, a standard rate is 1% of its value per day. Let’s start with a minimal shoot like this one: